Case Study
American Standard Fiberglass
Veteran & Family Owned
Leading Fiberglass Boat Repair in St. Louis
American Standard Fiberglass (ASF) specializes in restoring and enhancing the beauty and functionality of boats. Serving Missouri and Illinois, ASF delivers top-quality fiberglass repair services with meticulous attention to detail and a commitment to exceeding expectations. Family and veteran-owned, they bring generations of expertise to every project.
Premier Fiberglass Repair
About American Standard Fiberglass
American Standard Fiberglass (ASF) is a premier fiberglass boat repair company dedicated to restoring and enhancing the beauty and functionality of boats. The journey of ASF began with Jon Turner, whose passion for boat repair was ignited in his father’s boat repair shop in Mesa, Arizona. Growing up, Jon immersed himself in the trade, learning every detail and honing his skills from a young age. His dedication to craftsmanship and quality repair work was evident early on, laying the foundation for what would become a successful career in the industry.
After serving in the United States Marine Corps and later transitioning to a career in law enforcement as a Firearms Instructor and member of the Arizona Gang Intelligence Association, Jon returned to his roots in boat repair. In 2016, as his father neared retirement, Jon took over the family business and rebranded it as American Standard Fiberglass in 2019. Under his leadership, ASF quickly became a respected name in the Mesa area, known for top-quality repair services and exceptional customer care.
In October 2022, Jon decided to relocate his business to the St. Louis, Missouri area to be closer to family and provide a better environment for his daughter. This move marked a new chapter for ASF, allowing them to serve the Missouri and Illinois regions with the same dedication and expertise that made them successful in Arizona. The company’s commitment to excellence remains unwavering, employing only the highest quality materials and the latest industry practices.
ASF offers a comprehensive range of services, including fiberglass repairs, gelcoat restorations, structural fixes, hull repairs, deck restorations, and custom modifications. Their skilled technicians are equipped to handle a wide variety of boat repair needs, ensuring each project is completed with precision and care. As a family and veteran-owned business, ASF takes pride in its personalized service, treating each boat with the meticulous attention it deserves.
With a reputation built on quality, reliability, and customer satisfaction, American Standard Fiberglass stands out in the fiberglass boat repair industry. Their move to St. Louis has expanded their market reach, allowing more boat owners to experience the superior service and craftsmanship that ASF is known for.
The Proplem
Challenges Faced by American Standard Fiberglass
Lack of Clear Call to Actions
The existing website did not effectively guide visitors to take action, leading to missed opportunities for engagement.
Limited Online Presence
The company’s online presence was minimal, making it difficult for potential customers to find them.
Outdated Website
The website design and functionality were outdated, failing to provide a good user experience.
Low Search Engine Rankings
The website did not rank well on search engines, limiting its visibility to potential customers.
No Visibility in Local Search
American Standard Fiberglass was not appearing in local search results, missing out on nearby customers.
No Visibility in Google Maps
The company was not listed on Google Maps, making it hard for customers to locate them.
Recently Moved to a New Market
The move to the St. Louis, Missouri area presented additional challenges in establishing a presence in a new market.
Website Not Generating Leads
The website was not effective in generating leads, resulting in fewer inquiries and business opportunities.
Website Not Bringing Quality Leads
Even when leads were generated, they were not of high quality, affecting conversion rates.
Lack of Professionalism
The previous website did not convey the confidence and professionalism necessary to attract and retain customers.
The Solution
Solutions Provided by PatriotHosting.io
Website Redsign
Modern Web Design
Created a visually appealing and user-friendly website.
Mobile Friendly
Ensured the website was fully responsive and optimized for mobile devices.
Website Maintenance
Provided ongoing maintenance to keep the website updated and secure.
Digital Marketing
Search Engine Optimization
Improved the website’s search engine rankings through targeted SEO strategies.
Google Business Listings
Set up and optimized Google Business Listings to enhance local visibility.
Local SEO
Implemented local SEO tactics to increase visibility in local search results.
Google Analytics Setup and Installation
Installed and configured Google Analytics to track website performance.
Campaign Reporting
Content Optimization
Optimized Blog Content
Conversion Rate Optimization
Call To Action Improvements
Schema Markup
Page Speed Optimization
Technical SEO
Customized Solutions
Implementation Process
To address the challenges faced by American Standard Fiberglass and implement the tailored solutions, PatriotHosting.io followed a systematic and strategic approach
Initial Consultation and Assessment
- Conducted an in-depth consultation with Jon Turner to understand the specific needs and challenges of American Standard Fiberglass.
- Performed a comprehensive assessment of the existing website and online presence.
Strategy Development
- Developed a customized digital marketing strategy, focusing on website redesign, SEO, and local search optimization.
- Prioritized key areas for improvement to ensure a phased and effective implementation.
Website Redesign and Development
- Designed a modern, mobile-friendly website that reflects the professionalism and quality of American Standard Fiberglass.
- Integrated clear call-to-action elements to guide visitors and improve lead generation.
- Ensured the website was optimized for speed and user experience.
Search Engine Optimization (SEO)
- Conducted thorough keyword research to identify relevant search terms.
- Implemented on-page SEO techniques, including meta tags, headers, and content optimization.
- Addressed technical SEO issues to improve website crawlability and indexing.
- Established high-quality backlinks to enhance domain authority.
Local SEO and Google Business Listings
- Created and optimized Google Business Listings to increase local search visibility.
- Implemented local SEO strategies, including location-specific keywords and content.
- Ensured the business appeared in Google Maps and local search results.
Content Optimization and Blog Development
- Developed optimized blog content to engage visitors and improve search engine rankings.
- Enhanced existing website content to better reflect the services and expertise of American Standard Fiberglass.
- Integrated schema markup to improve search visibility and click-through rates.
Analytics and Reporting
- Installed and configured Google Analytics to track website performance and user behavior.
- Set up regular reporting to monitor the effectiveness of implemented strategies.
- Provided detailed campaign reports to Jon Turner, highlighting key metrics and progress.
Ongoing Maintenance and Optimization
- Provided ongoing website maintenance to ensure the site remained updated and secure.
- Continuously monitored and optimized SEO strategies to maintain and improve search engine rankings.
- Regularly reviewed and adjusted digital marketing efforts based on performance data and business needs
Another Satisfied Customer
The Results Achieved by PatriotHosting.io
The partnership between American Standard Fiberglass and PatriotHosting.io led to significant improvements in the company’s online presence, lead generation, and overall business performance. The following results highlight the success of the implemented strategies
Improved Search Engine Rankings:
The client achieved the #1 position on Google for the highly competitive search term “Fiberglass Boat Repair St. Louis.”
American Standard Fiberglass also gained strong visibility for other relevant terms, such as “Fiberglass Repair Company Missouri” and “Fiberglass Repair near me.”
Increased Lead Generation
For the first time, American Standard Fiberglass began receiving new leads directly from their website.
The redesigned website, with clear call-to-action elements, effectively converted visitors into potential customers.
Increased Website Traffic and Engagement
The website redesign and SEO efforts resulted in a substantial increase in website traffic and user engagement.
Visitors are spending more time on the site, exploring services, and contacting American Standard Fiberglass for their repair needs.
Enhanced Local SEO Performance
The company now ranks in the top 3 positions on Google Maps for related search terms, significantly increasing their local visibility.
The optimized Google Business Profile is generating valuable engagement, including phone calls, clicks for directions, and visits to the website that would not have occurred otherwise.
Positive Business Impact
The overall digital marketing strategy has positioned American Standard Fiberglass as a leader in the fiberglass boat repair industry in their new market.
The company has experienced a boost in credibility and professionalism, attracting high-quality leads and new customers.
Client Testiminial
Achiving new heights
A collaborative effort
A Partnership Driving Results
Get Started Today
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